![]() But, Kingfisher through “Equus Advertising” resorted to the ways of Ambush marketing and hijacked the campaign from Jet airways. Jet insisted that they have grown consumer friendly and more services are on offer. 10 crore in ad campaign to publicize its rebranding through its “We have changed” ad ca mpaign. Kingfisherand Jet Airways nagged at each other with these billboard advertisements.In its panic, Jet Airways invested Rs. Here are some of the brilliant virtual ads from around the world: Kingfisher and Jet Airways Such advertisements where companies make direct references to the competition are interesting for the rest of the world to watch. It is marketing, morals and ethics are for book reference, big or small brands are all game in mudslinging at each other and they don’t shy away from getting dirty in this game of ad wars. Microsoft’s, TOI’s vs The Hindu’s, Pepsi vs Coke, FedEx vs DHL and many more such. Some brands openly mock the rival brand through print, digital or broadcast media. ![]() We come across advertisement wars regularly, where brands take on one another. At the same time, some creative campaigns have failed miserably because customers found them too bitchy. Each individual has his/her unique perception, likes and dislikes. ![]() Numerous empirical experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed, but there is not sure short evidence that shows how those messages influence purchase behavior. They certainly outshine ads that simply describe catalogue product attributes or benefits. But are creative ads more effective in inspiring people to buy products? Yes they are. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. There is so much creativity in advertising that it can change the scene for a product in shortest no time. Advertisements can strengthen a product’s existence in the market. The world of marketing is brutally competitive each brand fighting for mind share of customers.
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